diff --git a/wp-includes/embed-template.php b/wp-includes/embed-template.php
index d620361eaa..f936f4134a 100644
--- a/wp-includes/embed-template.php
+++ b/wp-includes/embed-template.php
@@ -205,10 +205,17 @@ if ( have_posts() ) :
 else :
 	?>
 	<div class="wp-embed">
-		<p class="wp-embed-heading"><?php _e( 'Page not found' ); ?></p>
+		<p class="wp-embed-heading"><?php _e( 'Oops! That embed can’t be found.' ); ?></p>
 
 		<div class="wp-embed-excerpt">
-			<p><?php _e( 'Error 404! The requested content was not found.' ) ?></p>
+			<p>
+				<?php
+				printf(
+					__( 'It looks like nothing was found at this location. Maybe try visiting %s directly?' ),
+					'<strong><a href="' . esc_url( home_url() ) . '">' . esc_html( get_bloginfo( 'name' ) ) . '</a></strong>'
+				);
+				?>
+			</p>
 		</div>
 
 		<div class="wp-embed-footer">
diff --git a/wp-includes/version.php b/wp-includes/version.php
index 15c95917c5..cc884b452f 100644
--- a/wp-includes/version.php
+++ b/wp-includes/version.php
@@ -4,7 +4,7 @@
  *
  * @global string $wp_version
  */
-$wp_version = '4.4-beta2-35428';
+$wp_version = '4.4-beta2-35429';
 
 /**
  * Holds the WordPress DB revision, increments when changes are made to the WordPress DB schema.